More than 45 years ago, Jack Porter and Bill Novelli opened the doors — and people’s eyes and minds — to a company driven by the idea that the art of communication could advance society. They looked for clients with the ambition to make a positive impact and, in doing so, achieved better business results than they thought possible.
As the agency that pioneered social marketing, Porter Novelli has been motivating people to change deeply ingrained behaviors and beliefs for more than 40 years.
Today, our colleagues at Porter Novelli believe that organizations must find, live, and tell their purpose in order to thrive. Those that do will motivate action, secure loyalty and encourage advocacy — all in service to a healthier bottom line. They are a fully integrated, global team that works together to solve your business challenges.
Purpose is more than just a mission statement or a commitment of values. Purpose defines an organization’s authentic role and value in society and allows it to simultaneously grow its business and positively impact the world.