Strategic Communications
Designing campaigns to achieve your business goals
In a world turned upside down by technology and data, trust is scarce. It’s hard to start and maintain meaningful relationships. Rumors can go viral. And amidst the noise and confusion, great ideas can fail to get the attention they deserve.
At Omnicom PR Group in the Netherlands, we believe good things happen when people connect and find each other authentically, with insight, mutual understanding, creativity and a shared desire to do great things. We understand data, and we use technology, but it all starts with human interaction.
OUR SERVICES
Crisis Communications
Preparing you to deal with the unexpected
Media Strategy & Public Relations (PR)
Getting your story to the people who need to hear it
Public Affairs (PA)
Engaging with your stakeholders and decision makers
Social, Digital & Content Strategy
Creating impact using the right channels
LET’S CONNECT
Are you looking for an agency partner or interested in joining our team?
OUR LATEST THINKING
5 odes to the ladies
Nils Adriaans, editor of Dutch Advertising magazine Adformatie, asks colleagues about their inspiration in the column Random Pic (k) Of The Day For A Week. When he turned to me…
Consumers Increasingly Expect Business to Step Up in a World Where the Stakes Have Ramped Up
Research of our sister company FleishmanHillard in six global markets across more than 30 Industries reveals where there are opportunities for companiesto be more authentic Against the backdrop of immigration,…
Dutch consumers expect businesses to contribute to society
According to research, 90 percent of Dutch consumers think that businesses should make a visible and meaningful contribution to society.
Five free apps for the perfect Instagram Story for your brand
Are you looking for a nice, polished and consistent layout to improve your brand’s Stories, but don’t have the time or money to invest right now? Or do you just…
It’s 17 March 2021 tomorrow!
For decades, the Binnenhof has been positive about the business world. However, this image is changing rapidly. How can businesses deal with this change?
Omnicom PR Group launches toolkit that helps local governments prevent radicalization
Omnicom PR Group has launched a toolkit for the prevention of radicalization on behalf of the Ministry of Social Affairs and the National Coordinator for Counterterrorism and Security (NCTV). The…
The Dutch health Minister has his ideas about healthcare reform. It’s time to have your opinions heard too.
The Dutch healthcare system, which went into effect in 2006, is peculiar and truly one of a kind. To explain it as simply as possible, one could state that it’s…
The impact of valuable experiences with virtual reality
In December, we were flooded as always with Christmas commercials of – in the Netherlands – mostly supermarkets: a mother that comes home late to her family Christmas dinner due…
The importance of a comprehensive lobby – Why you need to speak to everyone
is it right to exclude people from the outset who could have an impact on the public good? In other words, does the means justify the end? And specifically: what exactly is the situation in the world of public affairs?
The world’s first borderless digital state to lend a voice to millions of young people
Omnicom PR Group has helped launch a new (digital) platform for young people at the World Summit of Nobel Peace Laureates on September 21; the State of Youth. With this…
There is no such thing as purpose marketing
Embracing a social purpose: it works well in marketing and sometimes in politics, but does it really pay off?