80 major brands in the Netherlands are failing to meet key consumer expectations. To remain relevant, brands need to show more of what they actually do for our society and the climate. This is evident according to Omnicom PR Group’s Authenticity Gap research presented today.
How do you build meaningful relationships with your stakeholders? And – just as importantly – how do you maintain them?
For Omnicom PR Group, making real contact and finding each other is always the starting point for valuable relationships. That is why we are continuously listening to what is going on in society in order to, ultimately, let our client’s voice be heard most effectively. In this way we create a basis for authentic communication that strengthens reputations and contributes to social themes.
And we do so in many areas, such as Food, Health and Tech, both in the Netherlands and internationally.
Although sustainability is increasingly higher on the agenda of all food producers in the Netherlands, roundtable discussions with managers show that in reality, sustainability is still often seen as a project, rather than a structural change in the process.
De campagne ‘True Name’ met FCB Amsterdam is bekroond met een European Excellence Award 2021 voor best in Brand Relationship
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