Guiding change for growth

Driven to guide you through our rapidly changing world, we are here to support. Starting from your business objectives and by assessing externally or internally driven change, together with you we determine how we can turn this change into business opportunities. We collect and analyze data to develop an insight-based communications strategy. This results in a progressive, integrated stakeholder approach that we meticulously execute.

We are a strategic communications consultancy focusing on building and protecting your brand and reputation. Amongst our business communications consultants we harbor specialists in Crisis Communications, Public Affairs, Creative Strategy, Research & Analytics and Media. We have profound knowledge of and experience in the fields of ESG, Talent & Transformation, Healthcare and Energy.

All with one aim: to help you deliver a better world and create trust, resulting in growth of your business.

OUR LATEST THINKING

THOUGHT LEADERSHIP | April 1, 2026

We are proud to be one of the winners of the Culture 100 Award

Omnicom PR Group Netherlands has been selected out of thousands worthy competitors as one of the top 100 thriving companies when it comes to culture building. The Culture 100 Award recognizes workplaces that champion culture in the Netherlands and in Europe: real companies making a conscious and continuous effort to build better cultures.

THOUGHT LEADERSHIP | March 11, 2026

Why media training still matters

In today’s world, where information is shared in an instant and everything is interconnected, media training has become an essential tool for professionals. Whether you are a CEO, a politician, a journalist, or an industry expert, the way you communicate with the media can have a major impact on you and your company’s reputation and success.

THOUGHT LEADERSHIP | March 5, 2026

IN THE SPOTLIGHT – INFLUENCER MARKETING IN PRACTICE (PART 3)

This is the third and final part of our series on influencer marketing in the Netherlands. Priscilla Schaap, Client Advisor at OPRG, discusses increasingly strict regulations, the impact of organic versus sponsored content, and the role of AI influencers.