5 Years of Omnicom PR Group

Young and not young

Five years ago Omnicom PR Group was born through the merger of the global networks FleishmanHillard, Ketchum and Porter Novelli. With its self-organizing teams, this young, and at the same time not-so-young, strategic communications consultancy has in recent years proven its ability to operate at the top. The Amsterdam-based agency is directed by Rosalinde van de Wall, previously Managing Director of FleishmanHillard, who is celebrating her 20th anniversary this year. 

New and existing

“It was a good move to join forces five years ago. The merger has allowed us to further expand our competencies and develop new ones while retaining the strength, history and culture of the three agencies. This all comes together in our vision of communication: first listen to society before sending messages into the world,” says Rosalinde van de Wall. “In continuous interaction with the world around us, we work with our clients to strengthen their reputation. Our Reputation Model delivers meaningful communication. And that is recognized: we regularly receive national and international awards for our work. In addition, if asked, we are happy to share the knowledge we have gained from our merger in the agency world.”

Leaders and entrepreneurs

As a young and not-so-young agency, Omnicom PR Group has had an inverted pyramid structure since the start five years ago. Van de Wall continues: “That means there is a lot of room for entrepreneurship. Our consultants all give direction to our agency, not just the management team. For our client issues, we work with flexible teams and knowledge communities. This enables us to respond to the wishes of the market and the client at any given time. And innovate together with the client.”

Happy clients and happy employees

“Especially in these times of transition, for example to a more sustainable economy or a more inclusive society, our consultants are constantly helping the client to be relevant and even leading in all fundamental societal changes. In addition to effective work at national and international level, we are known for our strong company culture. The values of our agency; disarming, investigative, empathetic and convincing, make it possible for you to be yourself with your qualities and pitfalls. This makes for happy employees and therefore happy clients. Looking back at 5 years of Omnicom PR Group Netherlands, I am very proud of that.”

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For more information

Press release: Big brands disappoint Dutch consumers

80 major brands in the Netherlands are failing to meet key consumer expectations. To remain relevant, brands need to show more of what they actually do for our society and the climate. This is evident according to Omnicom PR Group’s Authenticity Gap research presented today.