Benefiting from the power of ordinary people during the corona pandemic.
We are proud to share the news that we submitted three cases for the SABRE Awards which are all converted into nominations. The cases represent our clients MG (Automotive), TAPP Coalition (Public Affairs) and gewoonmensen.nl (Not-For-Profit Organizations).
For MG we came across with a virtual launch of the new MG EHS Plug-In Hybrid, finding new ways to feel and experience the car in times of COVID. For gewoonmensen.nl we conducted a pro bono campaign, offering a lifeline to people in need during the COVID pandemic. For TAPP we challenged politicians to change their opinion and strive for a fair meat price.
The nominations are already a hug honour for the work we did together and of course we look forward to the SABRE Awards ceremony on the 9th of June.
Congratulations to MG, gewoonmensen.nl and the TAPP Coalition!
How do you introduce a brand new model by an iconic car brand to European media, when the world has come to a standstill due to the COVID-19 virus?