Gerben Vlasveld

Gerben Vlasveld

Consultant Research & Analytics

In the communication business, we constantly have to make decisions. We want to get the right message to the right person at the right time. We often have to base these choices on imperfect information – it’s a complex world out there. Smart usage of data enables us to make decisions that lead to success.

It’s Gerben’s mission to integrate data into our work so we can improve and measure the impact of communication.

Not everything that counts can be counted.