Matthieu is a Creative Strategist with an expertise in social and digital communications. He enjoys achieving marketing objectives through creativity: from the original brief, to ideas development, and execution of tangible activation plans. He has 8+ years experience in the advertising industry in Paris and Amsterdam and he runs a blog dedicated to marketing, dealing with the industry’s latest trends and most inspiring campaigns.
Creativity without strategy is called art. Creativity with strategy is called advertising – Jef I. Richards