80 major brands in the Netherlands are failing to meet key consumer expectations. To remain relevant, brands need to show more of what they actually do for our society and the climate. This is evident according to Omnicom PR Group's Authenticity Gap research presented today.
After 273 days of negotiations four political parties have managed to form a new governing coalition and come to a coalition agreement. This is the general overview and analysis we shared with our international colleagues and clients.
Although sustainability is increasingly higher on the agenda of all food producers in the Netherlands, roundtable discussions with managers show that in reality, sustainability is still often seen as a project, rather than a structural change in the process.
De campagne 'True Name' met FCB Amsterdam is bekroond met een European Excellence Award 2021 voor best in Brand Relationship
Measurable communication stands or falls with the strategy process that is in order. And there is much more to be gained from the quality of this process.
Our Head of People & Culture, Charlotte Jacobs-Hoffman, reflects on the past twenty months of the pandemic. How did we stay connected from a distance? And what 5 insights support hybrid working?
Social media platforms continue to be essential for brands to reach and engage with their audiences. The Social, Digital & Innovation specialists at Omnicom PR Group shortlisted the 5 most impactful trends to leverage in 2022.
New research by Motivaction and Omnicom PR Group shows what the Dutch consumer thinks about the digitisation of society.
14 new consultants have recently joined our agency, specialising in reputation management and public affairs, corporate communications, creative strategy and social & digital.
Omnicom PR Group NL is nominated for the European Excellence Awards 2021 in the categories Employer Branding & Recruiting, Brand Relationship and Film & Video.
The media appearances of several pharma companies in the Netherlands did not go unnoticed during the COVID-19 pandemic. Is advertising for a drug manufacturer actually allowed in our country? And what can other pharmaceutical companies learn from this?
An inclusive communication policy involves looking at how your organisation relates to society at that given moment. But, are you only focusing on target groups you think are important, or do you also listen to others who have something to tell you?