Since the start of the coronavirus pandemic in March 2020, many organizations seem to have had a ‘purpose push’: adopting a purpose that expresses social involvement. For example, bed manufacturer…
How can you deploy digital channels as a leader to optimize your visibility and engaged with employees? Omnicom PR Group helps you to get started with five concrete tips for online leadership.
Three tips for lobbying in the run-up to the Dutch elections On September 1st, 2020, the Public Affairs community of Omnicom PR Group provided some insights into the process surrounding…
The summer period traditionally offers time for reflection, but it is no longer a secret that many organizations are reviewing their organizational culture. Employee engagement scenarios are being revised to…
The public debate has long ceased to be restricted to politics and the non-profit sector. The business community also has a responsibility to interpret developments and to initiate social themes…
Companies such as The North Face and Patagonia recently announced their participation in the 'Stop Hate for Profit' initiative, in which companies are urged to stop paying for ads on…
Amsterdam, July 9, 2020 – CEOs can distinguish themselves by participating in the public debate during both good and bad times. In October 2018, Prime Minister Mark Rutte called on…
While many industries are struggling, the food industry has stayed relevant due to its inherent “essentialness”. COVID-19 continues to affect people’s daily lives and their habits, decisions, and purchases are all affected…
Healthcare is essentially an exclusively national matter within the European Union. However, EU policy has a major impact on our lives and our health. To better understand this, we need…
How will the demonstration against racism and police brutality on the Amsterdam Dam be written in the history books? Which managerial dilemmas arose on and after Whit Monday in the…
Leaders need to be visible and empathetic in their communications at the moment, to maintain employee engagement. As we all continue to work remotely, a certain level of patience remains…
Nobody knows how long exactly this crisis will last, what the "new normal" will look like or the new ways we will work together. It is a huge challenge to…
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