No measurable communication without strategy
Measurable communication stands or falls with the strategy process that is in order. And there is much more to be gained from the quality of this process.
Everything in the workplace depends on connection, but how do you do that in the new way of working?
Our Head of People & Culture, Charlotte Jacobs-Hoffman, reflects on the past twenty months of the pandemic. How did we stay connected from a distance? And what 5 insights support hybrid working?
5 Social Media Trends to Leverage in Brand & Reputation Management in 2022
Social media platforms continue to be essential for brands to reach and engage with their audiences. The Social, Digital & Innovation specialists at Omnicom PR Group shortlisted the 5 most impactful trends to leverage in 2022.
Smart Society Monitor: The Netherlands concerned about the growing influence of smart technology
New research by Motivaction and Omnicom PR Group shows what the Dutch consumer thinks about the digitisation of society.
Omnicom PR Group Netherlands expands with 14 new advisors
14 new consultants have recently joined our agency, specialising in reputation management and public affairs, corporate communications, creative strategy and social & digital.
Omnicom PR Group NL nominated for three European Excellence Awards
Omnicom PR Group NL is nominated for the European Excellence Awards 2021 in the categories Employer Branding & Recruiting, Brand Relationship and Film & Video.
Brand perception in drugs: a new era for pharma companies?
The media appearances of several pharma companies in the Netherlands did not go unnoticed during the COVID-19 pandemic. Is advertising for a drug manufacturer actually allowed in our country? And what can other pharmaceutical companies learn from this?
Inclusive communication: we need to stop with stakeholder management
An inclusive communication policy involves looking at how your organisation relates to society at that given moment. But, are you only focusing on target groups you think are important, or do you also listen to others who have something to tell you?
FleishmanHillard and Omnicom PR Group Extend Diversity, Equity and Inclusion (DE&I) Offering Across Europe
FleishmanHillard and Omnicom PR Group (OPRG) today announced the continued focus and investment in bringing leading DE&I expertise across Europe with the launch of True MOSAIC across 15 markets, further advancing the agencies global Diversity, Equity and Inclusion (DE&I) strategy and supporting its ambition to become the most inclusive agency in the world.
The food sector considers sustainability important but thinks their own sustainability can be achieved quicker
Research by Omnicom PR Group offers insight into sustainable business operations and the role of communication Why is one food producer becoming more sustainable faster than the other and who,…
Omnicom PR Group big winner Sabre Awards
Last week we received great news from London: during the presentation of the Sabre Awards, the nomination for our fair meat price campaign (TAPP) was converted into an award and…
Food sector positive about its own 'green' communication, but modest about sustainable performance
Sustainability Race research provides insight into the drivers, perceptions and approach of sustainability policy among Dutch food producers Unique Dutch research shows difference between communication about sustainability and actual sustainability…
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