80 major brands in the Netherlands are failing to meet key consumer expectations. To remain relevant, brands need to show more of what they actually do for our society and the climate. This is evident according to Omnicom PR Group's Authenticity Gap research presented today.
After 273 days of negotiations four political parties have managed to form a new governing coalition and come to a coalition agreement. This is the general overview and analysis we shared with our international colleagues and clients.
Although sustainability is increasingly higher on the agenda of all food producers in the Netherlands, roundtable discussions with managers show that in reality, sustainability is still often seen as a project, rather than a structural change in the process.
Measurable communication stands or falls with the strategy process that is in order. And there is much more to be gained from the quality of this process.
Our Head of People & Culture, Charlotte Jacobs-Hoffman, reflects on the past twenty months of the pandemic. How did we stay connected from a distance? And what 5 insights support hybrid working?
Social media platforms continue to be essential for brands to reach and engage with their audiences. The Social, Digital & Innovation specialists at Omnicom PR Group shortlisted the 5 most impactful trends to leverage in 2022.
The media appearances of several pharma companies in the Netherlands did not go unnoticed during the COVID-19 pandemic. Is advertising for a drug manufacturer actually allowed in our country? And what can other pharmaceutical companies learn from this?
An inclusive communication policy involves looking at how your organisation relates to society at that given moment. But, are you only focusing on target groups you think are important, or do you also listen to others who have something to tell you?
Research by Omnicom PR Group offers insight into sustainable business operations and the role of communication Why is one food producer becoming more sustainable faster than the other and who,…
Communication is and will increasingly be data-driven. Organizations must also be more agile. The reset of many companies now and in the near future post-pandemic means even more focus on…
Several major ‘big tech’ laws will soon become reality for EU member states. These are expected to have considerable impact on digital technology and activity throughout the EU. But what about the Netherlands, so soon after the parliamentary elections?
What does the Dutch political landscape look like now the elections have taken place? A useful analysis, including implications for business, for those who don’t have in-depth knowledge of the Dutch political system and landscape.