The world’s first borderless digital state to lend a voice to millions of young people

Omnicom PR Group has helped launch a new (digital) platform for young people at the World Summit of Nobel Peace Laureates on September 21; the State of Youth. With this first borderless digital state, founded by KidsRights and connected by Facebook, young people (13-24 years old) are able to get a seat at the table and can let their voice be heard on the world’s most pressing issues.  

The platform will play host to preferenda on issues relating to the SDGs, with the results set to be published in a State of Youth report has been shared with world leaders at the UN General Assembly. Youngsters can get “citizenship” through the editorial Instagram channel (@stateofyouth) or the website stateofyouth.org.

Worldwide initiative to drive youth participation 

As a firm believer of the purpose of this initiative, Omnicom PR Group is very proud to have been able to support the launch of this ambitious initiative to drive youth participation worldwide for the most part pro bono. With colleagues from different continents from FleishmanHillard, Porter Novelli and Ketchum in South Africa, Mexico, New York City, UK and Singapore, we have been working hard to secure as much exposure for the State of Youth as possible. Big shout-out to our teams!

Picture form our core team in Amsterdam
(Left to right: Rosalinde van de Wall, Amanda Hachmang,David Gallagher, Amelie Ribbers and Marjolein Aalbers)